iPod with Video: internal components

Oct

2005

iPod with Video: internal components

Found this in the morning while surfing the internet. It's from a stock analysts who disassembled a new iPod in order to see which companies' components were involved in the making of the new iPod. They made their stock recommendations based on what parts were found in it. Just thought it was interesting... I know this doesn't really count as a real blog update.

Apple iPod Video Bill of Materials:

1) Toshiba 30GB 1.8" HDD	$65.00
2) PortalPlayer Decoder/SoC	8.00
3) Broadcom Video decoder/processor	10.00
4) Samsung SDRAM - 256Mbit	1.75
5) Wolfson Microelectronics Audio codec	3.75
6) Linear USB Power Manager/ Li-Ion Battery charger	1.60
7) National Step Down Switching Regulator	0.75
8) Philips DC/DC converter with I 2 C Interface	1.00
9) Silicon Storage Technology Parallel Flash - 8Mbit	1.30
10) Philips Power Management Unit	2.50
11) Cypress PSoC Mixed Signal Controller - Touch Pad	0.85
12) Touch pad	2.50
13) Li-Ion Battery	4.50
14) 2.5" color LCD	15.00
15) PCB, passives, mechanical	10.00
16) Other	15.00
Total Bill of Materials	$143.50
Apple Retail Price	$299.00
Implied Apple Gross Margin	52%